Chinese Business Culture: Guanxi, Hierarchy, and Communicating Respect
China is the world’s second-largest economy and one of the most important business destinations on the planet. Yet for many Western professionals, entering the Chinese…
Why Literal Translation Often Fails in Chinese Advertising
For U.S. companies entering Chinese-speaking markets, advertising translation can be one of the most important parts of international growth. A product may be well designed,…
Beyond Mandarin: When—and How—to Use Cantonese in Business
The Language Landscape in China: A Complex Starting Point For many U.S. businesses entering the Chinese market, the first challenge isn’t logistics, legal compliance, or…
Simplified vs. Traditional Chinese: A Strategic Guide for U.S. Companies Entering Chinese Markets
For many US corporations entering the Chinese-speaking markets, the first instinct is often to “translate into Chinese” — as if there were a single, unified…