Why Literal Translation Often Fails in Chinese Advertising
For U.S. companies entering Chinese-speaking markets, advertising translation can be one of the most important parts of international growth. A product may be well designed,…
Beyond Mandarin: When—and How—to Use Cantonese in Business
The Language Landscape in China: A Complex Starting Point For many U.S. businesses entering the Chinese market, the first challenge isn’t logistics, legal compliance, or…
Simplified vs. Traditional Chinese: A Strategic Guide for U.S. Companies Entering Chinese Markets
For many US corporations entering the Chinese-speaking markets, the first instinct is often to “translate into Chinese” — as if there were a single, unified…