Why Literal Translation Often Fails in Chinese Advertising
For U.S. companies entering Chinese-speaking markets, advertising translation can be one of the most important parts of international growth. A product may be well designed,…
Simplified vs. Traditional Chinese: A Strategic Guide for U.S. Companies Entering Chinese Markets
For many US corporations entering the Chinese-speaking markets, the first instinct is often to “translate into Chinese” — as if there were a single, unified…