Color Symbolism in Global Marketing: What Your Brand Colors Say in Other Cultures
Imagine spending months perfecting your brand identity — the logo, the palette, the packaging — only to launch in a new market and discover that…
How Humor, Idioms, and Slogans Can Fail in International Marketing
International marketing is not only about translating words. It is about transferring meaning, emotion, tone, and brand personality into another cultural environment. A campaign that…
Understanding the Differences Between Technical and Marketing Translations
It’s tempting to consider all translations as similar or even the same. But in reality, different objectives require very different skills and approach. That contrast…
The Special Creativity in Marketing Translations
The influence of language is especially keen in marketing and advertising. The choice of words to influence people is very important. The wrong phrase can tangle…
5 Ugly English Words to Avoid During Marketing Translation
When you’re providing marketing translations, it’s important to use the right words. You can make or break a company’s marketing campaign depending on the words…
Going the Extra Mile for Key Accounts by Translating Business Letters
A business letter is a very basic document. We all learn to write them early on when we start working and we keep using them…
What’s Changed Regarding Translation Services
If your company considered professional translation services years ago but thought better, then it’s time to reevaluate. Whether you want to expand to a foreign market or…
Marketing Translation: Using Accurate Translators for New Business Relationships Overseas
It’s easy to overlook a marketing translation for an overseas market just because you’re trying to save money or think a message is self-explanatory. If…
Global ASO: Three Ways Language Translation Grows Your App
A term that gets thrown around a lot in the app development and marketing world is ASO, or app store optimization. While there is no…
How Marketing Translation Can Enhance Your SEO
Over the past few years, search engine optimization (SEO) has been one of the most important aspects of online marketing. In this post, we’re going…