Over the past few years, search engine optimization (SEO) has been one of the most important aspects of online marketing. In this post, we’re going to explain how marketing translation applies to SEO.
A quick overview of SEO – as easy as cracking the Enigma
First, we’ll just give you a quick reminder of what SEO is. A few years ago, businesses started realizing how much their page rank on Google affects their online marketing. As a result, they started playing with their content to manipulate Google’s algorithm and increase their page rank.
What they did was highly effective. But nowadays, SEO is more about creating great content. If you have good website content and write blogs and articles that include relevant keywords, then you’re on a good path to have a good page rank.
How translation fits into SEO
So how does translation fit into a technical marketing practice? Recall that SEO is now less about keyword manipulation and more about content creation.
If you’re trying to expand to a foreign market, then you need to come up in Google’s search results in the target language. According to a recent Forbes article, to do this, you need to translate your content:
SEO is critical for every single website no matter what the language. This makes it crucial for website owners who want to offer translated versions of their site to get it right. However, it’s not about verbatim translations, because there is also slang and cultural references.
Your translated content needs to be just as good as your original content. You can’t just run a blog through Google Translate and post the result on your website.
Google won’t take translation errors into account when assigning your site a page rank. Instead, it will just think that you’re not creating good content.
You can avoid this by getting your content professionally translated. Google’s algorithm will rate your content well and your page rank will rise. Don’t forget, Google not only uses algorithms to rank your site but they use several manual measures as well.
To talk more about translating SEO keywords, or anything else, please contact us.