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Translating Safety Instructions

Safety is, generally speaking, a very important aspect of everyday business life. If you sell products abroad, employ foreign citizens who might have trouble understanding highly specific English texts, or have a site abroad, it is of paramount importance to make safety instructions linguistically available to readers whose first language…

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Understanding the Differences Between Technical and Marketing Translations

It's tempting to consider all translations as similar or even the same. But in reality, different objectives require very different skills and approach. That contrast is especially evident when considering the differences between technical and marketing translations. Consider the Goals: Aspirational vs. Functional Any type of translation can best be…

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