You may not think that translation is necessary for your business. However, there are many ways in which it can help you, immediately as well as in the long run. Given that the world is getting smaller and people move around a lot, it’s always useful to have your marketing materials or promotional brochures translated into various languages.
Diversity in New York
Even if your business is in the United States, there are many places where English may not be the only language spoken. If you are based in New York, for example, there are pockets of the city in which the lingua franca is something other than English. In Chinatown, you’ll hear mostly Cantonese. In Jackson Heights, you’ll hear a lot of Hindi. In Little Italy, you’ll hear a great deal of Italian. Plus, there are many Spanish speakers scattered around the city. So if you want to reach out to this population, it wouldn’t hurt for you to get translation services for your New York business.
Interpreter or Translator?
You may think that you can get away with having an interpreter on the premises. If one of your employees speaks the same language as the people who live in that area, you’ll have less difficulty communicating with them. However, there’s something more solid about a brochure which explains all the services that the clients are looking for. Plus, if the client decides not to buy your product or service in that moment, they’ll still be able to walk away with a brochure which will remind them that that product or service is available in the future.
Sometimes, people like having brochures because they want to take them home, peruse them and consult their family members before making a decision. This is especially true if the decision is a major one.
How Translation Can Help You Make that Sale
You’d be surprised at how many people decide to buy a certain product or service just because the brochure is well-written. When you read materials in translation, you get turned off when there are a number of mistakes in the text. This might make you decide not to buy the product or service. On the other hand, if the translation is a good one, you’ll be impressed by the effort that went into it and this will incline you towards making that purchase.
Contact us for translation services that will help out your business in New York.