Hispanics are America’s fastest growing ethnic segment, and it goes without saying that this means their buying power is also growing quickly. Many retailers are jumping on this fact to reach a relatively new group of buyers, but even more are being left behind on one of the biggest demographic trends to hit the country in decades. The reason for this is simple: These new buyers can’t understand what the retailers’ sites say.
While many Hispanics know some English, those who aren’t completely fluent in the language feel more comfortable doing business in Spanish. This presents a challenge for website owners who don’t know Spanish but want to reach Hispanic customers with their sites. The best solution to this problem is to hire a Spanish translator to convert your existing site copy into Spanish and then put the newly-translated versions up on a subdomain so that they can easily switch to it from your standard site.
Having a Spanish version of your site will do more than just give Hispanic customers a chance to read it in their native language. It will also provide new text for Google to pick up and rank. Since people who are looking for a Spanish-language site are likely to search in Spanish as well, having rankings for words in this language should bring in a bunch of new customers. Without these ranks, many Hispanics would never know your site even existed.
When you hire us to do your translation, you can rest assured that the work will be done by native Spanish speakers. This ensures that the spelling and grammar will be perfect. Just as importantly, it means that our translators will be able to accurately turn the tone, reading level, and idioms of the original into the right words to get the same ideas and feelings across in Spanish. You won’t have to worry about any embarrassing faux pas when you use our service.
To learn more about having your website translated into Spanish or any other major language, just contact us. Your ticket to America’s fastest growing ethnic market is just a click or a phone call away.