Understanding the Differences Between Technical and Marketing Translations
It’s tempting to consider all translations as similar or even the same. But in reality, different objectives require very different skills and approach. That contrast…
Understanding the Unique Relationship Between Website Translations and Marketing Expertise
Translating your business website, above all, requires expertise in both involved languages. But in reality, your needs go far beyond any technical translation abilities. A…
Translating Contracts into German
We’re used to relying on English as the language of international communication. A large proportion of educated German speakers, and almost all who are involved…
Prescriptive and Descriptive Rules in Professional Translation
Language is an ever-changing, ever-growing organism. While linguists consistently define and describe language with generalized rules, these rules can only prescribe how language “should be,”…
The Special Creativity in Marketing Translations
The influence of language is especially keen in marketing and advertising. The choice of words to influence people is very important. The wrong phrase can tangle…
Translation and Fictitious Languages – Part Four: Star Wars
Eyhghrghrghrghr! Do You Speak Shyriiwook? You might be forgiven for not recognizing this as a fictional language, since it is one which has never been…
Words & Wörter: The Denglisch “Language”
‘Spanglish’ was a term coined way back in 1940 to refer to a sort of hybrid language that incorporated aspects of both Spanish and English…
Does Location Matter When Working With a Swedish Translator?
Operating a business and professionally communicating in multiple countries, at some point, inevitably involves a translator. If, for example, your company operates in both Sweden…
Understanding Your Audience in Effective Website Translation
Translating a website, by necessity, is a complex process. Regardless of the size of your business, you have to not only communicate your business to…
Translation and Fictitious Languages – Part Three: Tolkien’s World
Have you ever wondered where Elvish came from? Pored over the runes to solve the puzzle of the Ring? We’ve all experienced the frustration of…