One of the most overlooked causes of customer dissatisfaction and product returns is an inability to understand how to use the item. There are many reasons for such a lack of understanding, but for most consumer products, it boils down…
Life as a freelance translator may sound quite romantic. Visions of distant lands and curious people with mysterious needs for someone to explain the details of a long-lost inheritance. Such intrigue and adventure! The reality, however, is that it is a job…
International business requires far more than simply ordering things from overseas or selling them in foreign locations. It also involves things as detailed as specifications, as personal as negotiations, and as mundane as communicating customs and shipping information. The one…
Boston is a city of many languages. The educational institutions in the city and its suburbs — Harvard, MIT, Northeastern, Suffolk, Boston University, and many others — bring in people from many countries who play important roles in commerce, politics,…
Demand for medical translation continues to rise with the increase in international medical device distribution, the heightened prevalence of medical websites, and the growing diversity in communities across the globe. Failure to translate key medical content can impede an organization’s…
Different cities have different characters but they’re all united in a need for translation services. No matter which big city in the United States you live in right now, you’ll find that there’s a lot of diversity. Urban areas are…
It's tempting to consider all translations as similar or even the same. But in reality, different objectives require very different skills and approach. That contrast is especially evident when considering the differences between technical and marketing translations. Consider the Goals:…
Translating your business website, above all, requires expertise in both involved languages. But in reality, your needs go far beyond any technical translation abilities. A successful website translation requires marketing skills, ensuring that your audiences in foreign countries can benefit…
We're used to relying on English as the language of international communication. A large proportion of educated German speakers, and almost all who are involved in international business, are comfortable with our language. Nonetheless, when it comes down to signing…
Language is an ever-changing, ever-growing organism. While linguists consistently define and describe language with generalized rules, these rules can only prescribe how language "should be," or officially is. Descriptive language, however, expresses the every-day, informal means of communication. The differences…