Going into 2017, your website is and should be the core of your digital marketing efforts. It's an opportunity to share information about your product or service, establish a brand identity, generate leads, and guide your audience throughout the buyer's journey. Of course, when your business operates internationally, that opportunity…
One of the most overlooked causes of customer dissatisfaction and product returns is an inability to understand how to use the item. There are many reasons for such a lack of understanding, but for most consumer products, it boils down to an instruction manual that was somehow inadequate. Here are…
Life as a freelance translator may sound quite romantic. Visions of distant lands and curious people with mysterious needs for someone to explain the details of a long-lost inheritance. Such intrigue and adventure! The reality, however, is that it is a job and as such, there are perks as well as downsides.…
International business requires far more than simply ordering things from overseas or selling them in foreign locations. It also involves things as detailed as specifications, as personal as negotiations, and as mundane as communicating customs and shipping information. The one thing all of these aspects have in common is that…
Boston is a city of many languages. The educational institutions in the city and its suburbs — Harvard, MIT, Northeastern, Suffolk, Boston University, and many others — bring in people from many countries who play important roles in commerce, politics, and science. Walk through Harvard Square and listen, and you…
Demand for medical translation continues to rise with the increase in international medical device distribution, the heightened prevalence of medical websites, and the growing diversity in communities across the globe. Failure to translate key medical content can impede an organization’s ability to provide critical information to patients, researchers, and consumers.…
Different cities have different characters but they’re all united in a need for translation services. No matter which big city in the United States you live in right now, you’ll find that there’s a lot of diversity. Urban areas are melting pots; they invite people from all over the world.…
It's tempting to consider all translations as similar or even the same. But in reality, different objectives require very different skills and approach. That contrast is especially evident when considering the differences between technical and marketing translations. Consider the Goals: Aspirational vs. Functional Any type of translation can best be…
Translating your business website, above all, requires expertise in both involved languages. But in reality, your needs go far beyond any technical translation abilities. A successful website translation requires marketing skills, ensuring that your audiences in foreign countries can benefit from your online presence as much as their domestic counterparts.…
We're used to relying on English as the language of international communication. A large proportion of educated German speakers, and almost all who are involved in international business, are comfortable with our language. Nonetheless, when it comes down to signing a contract, providing it in the German language gains a…