skip to Main Content

Understanding the Differences Between Technical and Marketing Translations

It's tempting to consider all translations as similar or even the same. But in reality, different objectives require very different skills and approach. That contrast is especially evident when considering the differences between technical and marketing translations. Consider the Goals: Aspirational vs. Functional Any type of translation can best be…

Read more

Translating Contracts into German

We're used to relying on English as the language of international communication. A large proportion of educated German speakers, and almost all who are involved in international business, are comfortable with our language. Nonetheless, when it comes down to signing a contract, providing it in the German language gains a…

Read more

Prescriptive and Descriptive Rules in Professional Translation

Language is an ever-changing, ever-growing organism. While linguists consistently define and describe language with generalized rules, these rules can only prescribe how language "should be," or officially is. Descriptive language, however, expresses the every-day, informal means of communication. The differences are profound. Professional translators must find the balance between making…

Read more

The Special Creativity in Marketing Translations

The influence of language is especially keen in marketing and advertising. The choice of words to influence people is very important. The wrong phrase can tangle your audience in misunderstanding and distrust. In writing your marketing and advertising you have to know and take advantage of the emotional impact of your message…

Read more

Words & Wörter: The Denglisch “Language”

‘Spanglish’ was a term coined way back in 1940 to refer to a sort of hybrid language that incorporated aspects of both Spanish and English. It appeared around about the time that the United States welcomed more than 50,000 Caribbean natives striving to take advantage of post-war economic growth, and…

Read more
Back To Top