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Prescriptive and Descriptive Rules in Professional Translation

Language is an ever-changing, ever-growing organism. While linguists consistently define and describe language with generalized rules, these rules can only prescribe how language "should be," or officially is. Descriptive language, however, expresses the every-day, informal means of communication. The differences are profound. Professional translators must find the balance between making…

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The Special Creativity in Marketing Translations

The influence of language is especially keen in marketing and advertising. The choice of words to influence people is very important. The wrong phrase can tangle your audience in misunderstanding and distrust. In writing your marketing and advertising you have to know and take advantage of the emotional impact of your message…

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Words & Wörter: The Denglisch “Language”

‘Spanglish’ was a term coined way back in 1940 to refer to a sort of hybrid language that incorporated aspects of both Spanish and English. It appeared around about the time that the United States welcomed more than 50,000 Caribbean natives striving to take advantage of post-war economic growth, and…

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3 Ways in Which Technology Has Transformed the Work and Success of Modern Translation Agencies

Like many other industries, professional translation has undergone a major shift thanks to modern technology. The increasing ease of learning about culture and language alike, not to mention opportunities for machine translations, present both challenges and opportunities. When you engage a translation agency for their services, your relationship will likely be affected…

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